Personalization

What is eCommerce personalization?

With eCommerce personalization, you create tailored online interactions and experiences for your customers. By using customer data in a smart way, you can impress and guide your customer in your webshop. The application of personalization is based on data input, conditional rules, and action output. Een gebruiker heeft bepaalde klantkenmerken, of voert specifieke acties uit. Op basis van deze informatie kan, als aan de ingestelde voorwaardelijke regels voldaan wordt, de gepersonaliseerde actie worden uitgevoerd.

Why e-commerce personalization?

• Higher average order value Increase the average order value by personalizing the purchase process.

• Loyalty and Engagement

  Connect customers to your brand and involve them in your online activities.

• Higher conversion

  Purchase willingness is increased through the right application of personalization. Consequently, boost the conversion rate.

• Serve customers according to agreements

  Serve customers based on agreements regarding prices, assortment, and conditions.

Go Eve personalization

Personalization in the context of Go Eve is best described as the act of personalizing the user experience based on various types of data input. For example on login, time or entered user data.

Section	Description
Data input	Description of possible data to be used as input for the personalization to trigger on.
Rules engine	Description of possible rules and operators defined to execute the personalization action
Personalization actions	Description of all possible personalization functionality that can be triggered. From changing prices to displaying content or enabling functionality.

The rules to drive personalization are managed in the Personalization Manager. Define personalization rules based on customer data and conditions. Link one or more actions to be executed. Easily, without the need for a single line of code. Set a date range, use customer tags, or combine customer properties in the rules engine.

Manage customer data in the integrated CDP (Customer Data Platform). Or connect with your own CRP, CRM, or ERP through a real-time API connection. Whether it's personalizing product offerings, prices, texts, or webshop functions, the personalization manager makes it possible.

Result of above example in the cart The cart message shows and the discount is applied